More people are asking ChatGPT to recommend a builder, a venue or a local service instead of searching Google. Until now, you had no say in what it told them about your business.
That changed on 10 November 2026. OpenAI launched Businesses in ChatGPT in beta, which lets you claim a profile for your business and check the details are right.
What it is
Think of it as the ChatGPT version of claiming your Google Business Profile. Through a new area called Business Hub, a verified business can:
- Correct and update its details
- Add products with prices and availability, if it sells online
- See how often ChatGPT mentions the business and how many people click through to the website
It is free to claim. It’s a beta, so features and availability will change.
Why it matters
OpenAI says 1.2 billion people use ChatGPT every week. Some of your customers are among them, whatever your own view of AI.
Claiming your profile makes sure that when someone asks ChatGPT about your business, the information they get is accurate.
Not everyone gets straight in
The launch is a beta and access is being opened gradually. Early reports suggest online businesses with a website can often claim straight away. Local and service businesses, such as trades, shops and venues, may not be able to complete the claim yet and are likely to be placed on a waiting list. When we claimed our own profile, we went onto the waiting list. Either way, it is worth starting the claim now.
What to do now
- Go to com/business-hub and sign in with a ChatGPT account. A free one is fine.
- Search for your business and start the claim.
- If you are put on the waiting list, that is expected. OpenAI will email you when you can continue.
- When your turn comes, you will verify the business by phone, email or a record on your domain, then complete an identity check. Have photo ID to hand, and your Companies House number if you have one.
Verifying by domain means adding a small piece of text, called a TXT record, to your domain’s DNS settings. It sounds technical, but it takes a few minutes for whoever manages your domain. If we manage your website, get in touch and we can help.
What a profile will not do
A profile does not make ChatGPT recommend you. It only makes sure your details are correct and shows you some numbers.
ChatGPT recommends businesses that the rest of the web already vouches for. That means:
- Genuine customer reviews
- Accurate listings on Google and relevant directories
- A clear, well-structured website that explains what you do and where
- Mentions on other reputable sites
In other words, the same things that help you rank on Google. If your SEO is in good shape, you are already most of the way there.
How we can help
The steps above are everything you need to claim your profile yourself, and most people will not need any help. If you hit a problem along the way, get in touch and we will point you in the right direction.