The Client
Loggerhead Publishing are an innovative, forward-thinking brand – they bring insightful resources to market in the fields of social, emotional, behavioural, mental health and well-being. Regarded as an indispensable source of guidance by professionals across a broad range of social industries, their products cover: feelings and emotions, social skills, anger control, anger management, behaviour, stress and anxiety and self-esteem.
The Brief
The client had an existing website when they contacted us. Powered by Weebly, their old site wasn’t providing the polished, inviting shop front they needed – it was dated, confusing and seriously unfriendly to the many visitors that arrived on the site day in, day out.
Loggerhead Publishing were seeking a fresh-faced, modern design – one that would be welcoming to the breadth of individuals who would land there in the future – from school governors to psychologists and social workers. They needed full shopping cart facility, integration with all major payment gateways and a backend system with which their team could hit the ground running – adding products, managing orders, updating pages and generally taking control of what should be a powerful yet intuitive online presence.
The Solution
Branding | E-commerce website design (WordPress + WooCommerce solution)
Branding. You could say it’s complicated. The design of a logo isn’t just about aesthetics, colour palettes, shapes, symbology. It’s about company values, USPs, vision and mission. Loggerhead Publishing offered plenty of raw input to inspire our team and drive their design direction – from which emerged a contemporary logo and fresh, vibrant colour scheme.
When it came to the backend, only WooCommerce on WordPress would do – together this formidable pairing provided plenty of design flexibility and a world of feature options. Building on the world’s most popular CMS also meant that this website could be scaled and upgraded in the many years to come – for an investment that will continue to pay dividends, no matter how the commercial goals of Loggerhead change.
The e-commerce website demanded bespoke design that considered the diversity of Loggerhead visitors – test after test was run, and much user research was undertaken. As for the result? Well that would be a design that was as suited to the international customer, as it is for the individual with the most minimal of computing knowledge.
“Space Five Creative did a superb job on completely re-designing and updating our website. They were creative, efficient and professional with excellent communication throughout the whole process.”
Lorna Richards, Loggerhead Publishing
The Outcome
Loggerhead’s website has been revitalised in design, and completely reimagined behind the scenes. Today, the Loggerhead Publishing team can take charge of their fresh website, quickly and easily managing orders, updating pages and uploading content on the fly.
The look is modern, the entire website is robustly secured and Loggerhead visitors glide through the website guided from arrival to checkout with crystal clear navigation and design.
The logo and colour scheme serve as a fresh, firm foundation for the new-look Loggerhead Publishing brand – something that will be replicated company-wide, from compliment slip to glossy marketing brochure, for the immediate years to come.
